Meet Kaelynn Serena Stanton

East Coast-based freelance personal stylist, closet curator & certified wellness coach, K brings her creative visions to life through various mediums including podcasts, video, and blogs.

Inspired by her mother Vilma Serena, the mission of Serena Stanton is to empower individuals to confidently embrace their unique identity, infuse a playful spirit into getting dressed, and redefine fashion as a canvas for genuine self-expression.

K’s passion for personal transformation started within the Wellness Coaching space, and has since evolved into personal style. She works with clients from a holistic perspective by embracing the transformative power of personal expression and embracing playfulness in fashion to cultivate a unique and genuine identity.

Simplify.

Edit.

Elevate.

Simplify. Edit. Elevate.

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What They’re Saying

  • Katrina D.

    Kaelynn has been AMAZING to work with! She very carefully and thoughtfully listened to my struggles and future style vision and took that into account while going through my closet together over Zoom. Now I am SO excited to get dressed and feel so much more creative and less stressed while doing so.

    Truly some of the best money I have ever spent and I'm excited to work with her again during the warmer months to complete my capsule wardrobe!!!

    DENVER, CO

  • Maddie J.

    I recently worked with Kaelynn on creating a capsule fall wardrobe. I had been feeling so uninspired and overwhelmed when I would open my closet and knew it was time for a change! Kaelynn really took the time to understand what I was looking for and what my ideal style would look like. Not only did she send over 20+ looks based off this information but she also took the time to debrief every look with me!

    I haven’t felt this excited about getting dressed in a long time and it is all thanks to Kaelynn!!

    NEW YORK CITY

  • Elise S.

    Kaelynn is so genuine, thoughtful, helpful, knowledgeable, and accommodating when it comes to helping figure out my style. She went above and beyond. She helped me organize my closet and share different ideas on how to shop my closet that I never thought about before!

    100% recommend Kaelynn’s services she will make you feel good and look even better!

    BETHESDA, MD

  • Elena V.

    Working with Kaelynn is exactly what I needed. As a consultant who travels but also works from home, I entered a rut with my day to day and weekend wear. I missed the excitement I had pre-pandemic and pre-motherhood of getting dressed in the morning and feeling my best.

    I now have a new sense of eagerness when I enter my closet. Best of all, she did it by showing me how to use my existing clothes in new ways and organizing my closet in a more instinctive manner. An amazing value with such long lasting results, thank you Kaelynn!

    WASHINGTON, D.C